What
is link Popularity?
Link
popularity is a general representation of the total
number of web-pages which link to a website (or individual
web-page).
What does this tool do?
This tool will query all the major search
engines (Google, Yahoo, MSN, and Teoma) when you
enter the 'link:' operator with your chosen URL. It
will return the total link count for each URL.
You will notice that the totals vary greatly from search
engine to search engine; this is because the figures
shown represent the number of inbound-links that are
known to that search engine (which will vary based on
the size of their database). Most of the search
engines (Google especially) also apply various filters
against the inbound-links, therefore, some inbound-links
may not be counted toward the total.
Here are some ideas for
useful data you can gather using the Link
Popularity tool:
- Total number of pages in each search
engines index that contains a link to your
site, including your own website.
- Browse through the sites that are linking
to you. This gives you a view of the volume
and quality of pages linking to you. It’s
another way to view the sites that may be referring
traffic to you. Once you find out who is linking
to you and where they are linking to, you can
understand the areas of your site that are performing
well. You’ll also be able to strategize
ways to improve your reach and performance by
knowing your audience.
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